Strategic Storytelling for Enterprise Tech Grounded in Journalism

Hi, I'm Stephanie, Founder and Principal of Draft & Signal. My work is driven by efficiency and newsroom discipline, built in TV journalism and backed by a Master’s in Journalism and Strategic Communication from the University of Missouri-Columbia.

Over the past 15 years, I’ve led global and partner communications for Cisco, Citrix, SADA, and Insight, helping world-class tech brands share how innovation drives real business transformation.

My approach was forged in the trenches with C-suite leaders through a company's most critical moments—pre-acquisition moves, the rise of AI, double-digit sales surges, reductions in force, high-stakes media, and celebrity encounters. Through every pivot, I bring calm in times of crisis, clarity in complexity, and mainstage authority in times of growth.

Draft & Signal gives executive teams white-glove communications strategy paired with sharp execution.

Tell me what you're navigating. I'd love to tell your organization's story next.

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Draft & Signal Philosophy

Words Have Weight. Humans Build Trust.

AI-fluent, human-led strategy. We leverage AI to accelerate research, editing, and execution, but algorithms don't build reputations. Executive voice, strategic judgment, and market trust remain strictly human.

Endorsed by C-suite leaders and tech innovators

  • "Proactive, creative, tenacious, insightful, collaborative, cool under pressure, and confident—Stephanie has it. Our whole marketing function was better because she was there; my stories were better because she had a hand in 'em, and our brand was better because she was pushing it forward every day.”

    —Miles Ward
    CTO of AI Innovation
    Insight

  • "During her years at SADA, Stephanie consistently impressed me with her intelligence, responsiveness, and creativity. She expertly handled media relations, analyst relations, and thought leadership, possessing a rare ability to grasp complex technical concepts and translate them into compelling narratives."

    —Tony Safoian
    Former CEO
    SADA

  • “A brilliant communicator and compassionate leader, Stephanie delivered exceptional communications plans in the high-pressure environment that is tech. She built trust across our Global Partner Marketing team and with key executives. You get high-quality writing, strategic marketing, and someone who makes the organization better. She’s a gem.”

    —Jeanne Quinn
    Former Sr. Director, Partner Engagement & Programs Marketing
    Cisco

  • “Stephanie didn’t just nurture our brand; she fundamentally elevated it. She has a rare talent for distilling complex cloud solutions into compelling narratives that resonate—a powerhouse of creativity, discipline, and strategic thinking. She is a massive asset to any organization looking to scale its reputation and dominate its category.”

    —Narine Galstian
    Former CMO
    SADA