Client Work & Case Studies | Draft & Signal

Situation - Tech buyers are over the AI hype and don’t know where to start implementing it within their own business. Insight stepped in to show real-world proof that their own team members used AI to work more efficiently across the company on a regular basis.
Signal - “AI for Every Role” demystifies enterprise transformation by showing how leaders across Sales, Legal, HR, FinOps, Marketing, and Engineering use AI to eliminate manual effort and speed up decision-making.
Draft - Interviewed cross-functional leaders across the company to understand how they use AI; their insights informed an AI Advantage middle-funnel eBook and filterable web hub, plus an integrated brand-to-demand campaign launch strategy combining multi-touch email nurtures, paid LinkedIn/programmatic media, and PR activations.
Outcomes
- Pipeline-ready demand engine — Built a comprehensive lead-capture framework designed to capture inbound prospect consideration and drive workshop registrations.
- Cross-Functional C-Suite Proof — Documented concrete time-savings across 9 distinct enterprise roles, including cutting SOW creation from 8 hours to minutes and reducing legal contract review time by 50%.
- Integrated Launch Execution — Delivered full campaign readiness across paid media, organic social amplification, press releases, and email nurtures to establish market leadership for the new AI practice.

Situation - Navigating a major brand transition (“SADA is now Insight”) following an $800M acquisition—reintroducing the combined Google Solution Line at Google Cloud Next while establishing category leadership in agentic AI.
Signal - From AI Hype to Real Production Value, demonstrating how enterprise brands build trusted, autonomous AI agents through Mattel’s real-world product quality transformation.
Draft - Scripted the mainstage spotlight session featuring Insight CTO of AI Innovation, Miles Ward, alongside Mattel’s Chief Safety Officer, Joseph Vinhais. Secured all client guests for on-site podcast recordings, produced the pre-event LinkedIn Live broadcast, and directed the solution line’s global PR and social media campaign.
Outcomes
- #2 most popular spotlight session. The Mattel and Insight session, “Architecting for the Agent and Beyond,” became the second most attended spotlight session of the entire conference, earning a 4.86/5 audience engagement rating.
- Session & social deal progression. Spotlight session engagement, the LinkedIn Live, and targeted social/PR activations directly helped influence $14M+ in deal progression across in-flight enterprise accounts.
- Podcast & social reach. Secured 12 C-suite client guests for company podcast episodes, drove 2.6M social reach across employee channels, and secured executive media commentary on agentic AI adoption.

Situation - Created a subset of the existing corporate podcast to establish C-suite category leadership across the Google Cloud ecosystem, leveraging SADA CEO Tony Safoian as the host of a CEO-only podcast series.
Signal - Executive-to-Executive Vision—shifted from technical product conversations and general partnership to candid, high-level strategic conversations between SADA’s CEO and enterprise C-suite decision-makers.
Draft - Directed end-to-end strategy and content development for the Cloud and Clear CEO Series, including securing CEO guests, live executive briefings, interview topic frameworks, video production strategy, and multi-channel amplification.
Outcomes
- 30% Podcast Subscriber Growth — Expanded global audience reach across YouTube, Spotify, and Apple Podcasts, turning the series into SADA’s flagship owned media asset.
- C-Suite Relationship Engine — Attracted top-tier C-level executive guests and industry partners, directly elevating brand authority and opening doors for executive sales relationships.
- Omnichannel Content Flywheel — Repurposed full-length video episodes into short-form social clips, blog features, press commentary, and seller social-selling campaigns.

Situation - Navigating virtual audience fatigue during a global SaaS-first transition across a 10,000+ partner ecosystem while operating under a reduced media budget.
Signal - “Amplify Your Impact”—created a value prop that aligned secure, hybrid-work technology directly with partner business growth and channel evolution.
Draft - Authored Field Kickoff keynote scripts for the VP of Strategic Partners, VP of Americas Partner Sales, and Managing Director of WW Partner Enablement, built the global partner messaging matrix, and executed a multi-channel social and email campaign.
Outcomes
- 3,786 partner registrations driven via a multi-touch email sequence (which converted 58% of total sign-ups.
- 4.5M+ social impressions & 38K+ clicks generated across LinkedIn, Display, and Twitter/X.
- Secured a 65% attendance conversion rate for the virtual Field Kickoff event, with executive keynotes among the conference's highest-rated sessions.

Situation - Guided Cisco’s global partner network through pandemic disruption by shifting messaging from traditional product pitches to customer resiliency, digital engagement, and sales-marketing alignment.
Signal - Helping partners maintain business continuity with the value prop “Agile Marketing & Resiliency: adapt to virtual sales motions and maximize digital customer reach during market uncertainty.
Draft - Ghostwrote executive thought leadership for the VP of Global Partner Marketing, launched the “Agile Marketing” executive video podcast series, prepared leadership for top-tier media interviews, and directed editorial strategy across 170+ partner blogs.
Outcomes
- Record partner satisfaction — Achieved an all-time high 74% Voice of Partner (VoP) satisfaction score, up 9 points YoY.
- Massive editorial scale — Drove a 163% YoY surge in blog traffic (to 140K+ page views) and increased social sharing by 12%.
- Executive & media positioning — Prepared leadership for feature coverage with the Association of National Advertisers and launched a new, innovative digital series.